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AI Platform Raphie Unites Conduet and gameLM
AI platform Conduet, including its gameLM AI, is now unified under the Raphie brand. The move signals growth and an enhanced focus on player support for iGaming operators.
August 15, 2026
The AI and customer operations platform, Conduet, has undergone a rebranding and is now known as Raphie. This consolidation brings together the company and its AI technology, previously marketed as gameLM, under a single identity.
The company stated the change reflects its significant expansion over the past seven and a half years. Raphie aims to enhance player support interactions for sports betting and iGaming operators, building on advancements in its platform and AI capabilities since 2019.
Source
Conduet and gameLM Become Raphie — NEXT.io
Jörn's take
It's interesting to see AI platforms consolidating under one brand. For VIP programs, the real test is how these tools can genuinely elevate the player experience beyond basic support. We'll be watching to see if Raphie can offer tangible improvements in personalized service and operational efficiency that truly benefit high-value guests.
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