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Gambling.com Group Rebrands as Grandstand
The company formerly known as Gambling.com Group has adopted the new name Grandstand. This rebranding reflects its expanded focus beyond just gaming.
July 31, 2026
Gambling.com Group has announced a significant rebranding, now operating under the name Grandstand. This change signifies the company's evolution into a broader intelligence provider across sports, gaming, and entertainment sectors.
The new identity, Grandstand, aims to capture the company's growth and its role in providing data and insights within these dynamic industries. The move suggests a strategic shift to encompass a wider range of services and market presence.
Source
Gambling.com Group is now Grandstand — NEXT.io
Jörn's take
It's interesting to see established players like Gambling.com Group rebrand to Grandstand. For us in the VIP space, this signals a broader industry trend towards data-driven insights and a more integrated approach to player engagement across different entertainment verticals. We'll be watching how this impacts the landscape for premium experiences.
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