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Paddy Power Mocks FIFA HQ with Social Media Stunt
Paddy Power has launched a new social media campaign, using FIFA's Zurich headquarters as the backdrop for a humorous jab.
August 2, 2026
Bookmaker Paddy Power has initiated a new social media campaign that humorously targets FIFA. The brand has set up a mock "Paddy Power HQ" outside the actual FIFA headquarters in Zurich, Switzerland. This stunt is intended to generate social media buzz and engagement.
Source
Infantino’s FIFA HQ sets the scene for latest Paddy Power social media jibe - sbcnews.co.uk — SBC News
Jörn's take
It's interesting to see brands leverage high-profile locations for attention. While this is a social media play, it highlights how even non-gaming entities can create memorable experiences. For VIPs, the focus remains on exclusive, personalized engagement, but understanding broader brand activations is always insightful.
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